Leading complete bathroom and lighting solutions brand, Jaquar Group opened doors to its new flagship Jaquar World showroom in Moscow at Leninsky Prospekt – 85. In the spotlight for bringing Indian manufacturing to the forefront on a global scale since the launch of its first Jaquar World in Singapore to, now, its 15th, in Moscow, the Jaquar Group has pioneered the immersive approach to its retail spaces globally through their company owned showroom – Jaquar World.  

Designed by the renowned Italian Danelon Meroni studio, the two-level display will present both new and classic collections under the Jaquar Group luxury and premium brands, Artize and Jaquar, respectively. The idea behind the interactive space demonstrates the possibilities and features from the contemporary Jaquar and Artize bathroom products and solutions. Employing a human-connect between design and functionality, the Danelon Meroni studio has designed the perfect experiential blend between art and shopping for customers.  

Jaquar World is a design studio that includes a plethora of choices in bathroom products and its latest bath innovations. It offers a unique complete bathroom solutions showroom developed by the Jaquar Group, where customers could walk in; conceptualize their own bathroom concept and seek professional inputs in design. Present across cities such as London, Milan, Dubai, Kuala Lumpur and more, the next Jaquar World is set to open in Leeds, United Kingdom.  

Rajesh Mehra, Director and Promoter, Jaquar Group said, “We pride ourselves for our ability to anticipate and always deliver beyond our client’s expectations, providing them with state-of-the-art, compete bathroom solutions. It is our honour to be launching our 15th Jaquar World in the iconic landmark city of Moscow. Designed by the famous Danelon Meroni design studio the showroom will inspire and excite our discerning patrons with the vast product ranges from Artize and Jaquar that are on display.”  

Consumer durables major Usha International is betting big on Tier II and III cities and rural markets, which have 70 percent of its customers, as the potential was immense.

Usha International President, Electric Fans and Pumps Business, Rohit Mathur, said, “We are very bullish on our expansion in these cities-the main reason being the growth consumption patterns, where customers go deeper within the categories.” 

“Currently the rural markets contribute about 25 per cent of the revenue and we aim to double this in two to three years,” he said.

Stanley Lifestyles, the maker of premium furniture and home décor products, announced its foray into complete luxury home interior solutions and personal accessories through Stanley Level Next, its new flagship premium lifestyle store launched in Bangalore. Over the next two years, the company plans to open five more Stanley Level Next new-gen retail outlets with an investment of Rs 20 Crs and expand its omni-channel mid-segment furniture outlets – ‘Sofas & More’, from 7 to 50 stores with an investment of Rs 50 Crs. Preparing for a global foray and plans for an IPO by FY 24, the company is targeting a revenue of Rs 650 Crs.

Sunil Suresh, Founder Chairman and MD, Stanley Group said, “We compete with international brands and are known for our high quality standards & craftsmanship and proudly position ourselves in high-end home & lifestyle business. As India’s very own luxury brand, we strive to exceed the expectations of the discerning Indian consumers, and design and develop modern offerings with an International touch that are customised to suit Indian lifestyle and living conditions.” Present across 20 exclusive stores and 30 sales points in 10 Indian cities, which include Delhi, Mumbai, Gurgaon, Hyderabad, Bangalore, Chennai, Kolkata, Kochi, and with plans to grow, Stanley group aims to achieve Rs 700 Crs by FY 25 from its current sales of Rs 360 Crs.

Wurfel Kuche, India’s leading modular kitchen brand, has successfully spread its wings at one of west Bengaluru’s most prominent and well-known residential and business locality, Rajajinagar. Located on Dr. Rajkumar road, Rajajinagar will now experience a whole new range of premium European kitchens, wardrobes and home interiors at the newly inaugurated Würfel Küche studio.

The Rajajinagar studio offers complete home interior solutions. With automated kitchens, wardrobes, bedroom, living area, vanities and more, a homeowner gets to experience how his or her home could look. Touch, feel and experience the best of European home interiors like never before.

At the inauguration, Khanindra Barman, CEO & Co-founder, said, “We believe Rajajinagar required a place where the residents could come and get to touch and feel premium, European kitchens, wardrobes and home interiors at great pricing. We believe in delivering an experience. We have always innovated and our drive to deliver the best will persist.”

Würfel Küche is a premium modular kitchen and wardrobe brand that has completely remodelled the concept of conventional kitchens in India. Würfel offers premium European products with a luxurious world-class experience. The secret behind this success is its superior standards in quality, design, manufacturing, installation and servicing. Awarded ‘The Best Modular Kitchen Brand’ in 2018 and 2019 by Times Business Awards and ‘The Most Innovative Kitchen Brand’ in 2019 by India Kitchen Congress, Würfel Küche is set to bring world-class kitchens to your home.

The launch was attended by eminent personalities from the industry, architects, interior designers, the real estate community and many more. The event was also hosted to the local media.

“Innovation has always been the foundation for Würfel. We always look forward to setting benchmarks and are always in tandem with new technologies. Technical specs of any Würfel raw material or hardware is ought to be the best in the world. So every time you choose Würfel, you get the best.” added Pankaj Bhatia, CTO & Co-founder.

All raw materials are handpicked from different parts of Europe and customized to suit ones’ lifestyle. Würfel uses only E1 Grade boards which are sourced from re-cultivated, FSC certified forests to maintain the premium quality standards and at the same time sustain the environment. Only toxin free resin is used which promotes healthy living. Würfel believes in delivering high-quality products with a world-class experience. And to maintain its premium quality standards, all products are meticulously manufactured under German machinery and follow a 0.5mm of tolerance. All kitchens and wardrobes from Würfel come with a 10-year warranty and offer flexi EMI options. With a robust after-sales service, Würfel ensures that all post-installation service calls, via its industry-first toll-free helpline are attended within 48 hours.

“Time is precious and that is what we adhere to at Würfel. Handover of your Würfel products is just the first step of our relationship and we assure we provide consistent support. We ensure seamless and timely delivery of our products,” said Naveen NJ, CFO & Co-founder.

Vinod Cookware, established in 1962, has a turnover of Rs 180 crore. Sunil Agrawal, Director, Vinod Cookware, shares the future plans of the company.

What was the ‘aha’ moment that inspired the founders to start the business?
The birth of Vinod was planted by Mr. Rajeram Agarwal, my father. During the years as an employee of a popular cookware firm, he realized he is not tailored for the 9 to 5 job and he was more of an Entrepreneur. With that, the foundation of his cookware business – ‘Vinod’ was laid which was nothing but a small stainless-steel utensil manufacturing unit at Bhandup, in Mumbai, in 1962. My takeover of the brand was after my father’s demise in 2010.

How did the company diversify into different product categories?
Initially we were only into manufacturing pressure cookers but as we saw the Kitchen appliance market developing. we felt the need to expand our product vertical range and introduce new variety of products in all the sections. Currently we have our product across sectors like pressure cookers, stainless steel products, Hard Anodised products, Zest non-stick products, Platinum series and Bottles. Our Best sellers have been Vinod Pressure cookers and latest best-selling product category is the Triply Series. Our latest technology is India’s first Three layered construction, encouraging the Stainless-Steel adoption in India. It comprises of 3 layer of Stainless Steel-Aluminium-Stainless Steel sandwiched technology. Going forward we plan to expand laterally introducing more technology with a mix of innovation

What is the USP of the products?
The products have been Ergonomically designed for every homemaker & Chef. Breaking the Indian stereotype, the cookware, allows burn free and even cooking experience in Stainless steel. We have recently launched “Triply Platinum Series” which comes in 3 layers i.e.  Stainless Steel – Aluminium – Stainless steel. “. The inner layer is 18/8 food-grade which helps in maintaining hygiene and enables contamination free cooking. The second layer is made of aluminium it helps even distribution of heat for even and burn-free cooking. The third layer is made up of magnetic stainless steel 430 which makes the cookware induction friendly along with the usage of Gas & Stove. We have been extensively promoting TriPly Series and it’s an instant hit amongst our consumers.

Where does manufacturing happen? What is special about Vinod’s manufacturing process?
Vinod Cookware has three manufacturing units in Palghar spread across xxx acres. Vinod cookware has been revolutionising Indian Kitchen Appliance with its technology the machineries used to manufacture these utensils were first introduced by us in India.

Who is the target audience and clients?
Our clients are retailers and distributors. We also have our presence online in partnership with Flipkart and Amazon. Our Target audience always has been home makers and chefs. We are intending to institutionalise our products and supply it to Big Hotels, Restaurants and Colleges as well.

What is a retail strategy?
We have one strategy applied to all the products. We have product ranging across all the verticals but we are mostly famous for our range of pressure cookers which we manufacture using sandwich bottom technology. We have been focussed on using this same technique for our manufacturing other products as well. We have always introduced newer technologies in the industry and have been the first timers be it revolutionising the SAS technology, Sandwich bottom technology or to bring PFOA free non-stick cookware to the country. 

How is the company using digital platforms?
With the blooming E-commerce sector and many businesses going online it was inevitable not to be present on the online retail platform. We have made our omni-channel presence and tied up with Amazon & Flipkart. Also maintaining the social media handles on Facebook, Instagram, Twitter and YouTube has helped to attract lot of traction and gain popularity. Collaborating with the influencers and bloggers add another brownie point and helps to extend our reach amongst all the age groups and keep the brand alive.

Who are the competitors? How is the company staying ahead of them?
Every company who is into manufacturing kitchen appliances is a competition to us. The blend of product differentiation and Market Knowledge has kept us ahead of our competitors. It’s only via understanding the Markets, that one could design products, that could be the game changer in the Industry. It’s the confluence of both, planned long term. Vinod has always given strong emphasis on Quality as well as R&D, Consumption habits and studying its audience, before any launch be it bottle or the biggest being SAS Cookware. With changing trends, we predict the future trends, and that’s what makes us unique too.

What are the future plans for the company?
We intend to focus on launching products in our recently launched SAS TriPly Series. We have strong market presence in the Northern and southern India and have our brand presence across 2000 stores. We aim to cross 10,000 touch points by the end of 2020 and focus our radar will be the capital cities in the eastern and the southern regions. We are also going to announce the launch of our first Brick and Mortar store shortly.

Swiss luxury fabric maker Jakob Schlaepfer forayed into the Indian market with the launch of a pop-up installation at the STIR Gallery in DLF Chattarpur Farms, New Delhi.

Conceptualised by architect Akshat Bhatt of Architecture Discipline in creative collaboration with fashion designer Amit Aggarwal, the installation titled “Parade of Souls” comprises a set of mannequins that stand dramatically within a glass box with exaggerated drapes in nine hand-picked Jakob Schlaepfer fabric pieces.

“The ‘Prade of Souls’ is a reflection of the collective human march through days, months, and years, where one seldom gets the chance to stay static or deliberate and aims to generate a sort of dynamism that provokes contemplation,” the brand said in a statement.

Akshat Bhatt, Principal Architect at Architecture Discipline said, “As a designer, you are often tasked to reference someone else’s aspirations in a way they could not have imagined. With this installation, it was rather pertinent for us to recognize the merit of the exercise beyond just being a representation of the brand itself – to pose questions to the viewer and the world at large: Are we individuals that identify ourselves? Are we a part of an army or a tribe that stands out? And the idea for the installation came out of these conversations, in trying to find a way to express the questions of introspection and reflection spatially.”

Fashion designer Amit Aggarwal said, “I think what I loved most about the Schlaepfer fabrics is that they have a distinct form of their own, which sat perfectly with our aesthetic as a brand, of mixing fluidity with structure. The fabrics were very malleable and so thoughtful. I also think that a lot of different materials woven together to create a textile range is such an exciting proposition for any fashion designer.”

Premiere salon Blown Studio has launched expanded in Bangalore by launching its third salon in new BEL road. The 1500 sq.ft salon with chic interiors and edgy décor is a perfect blend of sophistication.

Conceptualized by entrepreneur Menaka Bhandary, the new outlet is all about opulence and luxury, with a classy and premium vibe. Located in the part of town which is considered Bangalore’s old soul, the salon adds sparkle to this neighborhood to create a new and vibrant element. 

Menaka Bhandary, Founder of Blown Studio, says, “Blown Studio has been created for Bangaloreans who are looking for a unique experience.  We want to bring a different and glamorous experience, highly trained therapists and stylists, where customers in this part of town will now be able to get the best of a Blown experience.”

Sources Unlimited, one of the pioneers in introducing high-end international furniture, accessories and lighting solutions to the Indian market, has recently launched its flagship showroom in Delhi.

The new store is located at M G Road. The ambience matches the furniture, furnishing articles, accessories that are on display offering an ultimate luxury shopping experience. The products are showcased in a thoughtful manner bringing out their true essence for clients to feast their eyes on.

The interiors of the multi-brand showroom are kept simple and muted to allow full focus on the furniture, lighting, accessories and wallcoverings and also to extend the sophistication they convey. The space, conjured in a monochromatic palette is segregated into different zones to give a feel of walking through a beautifully designed home.

The brand opened its first showroom in Mumbai in 2013.

Lifestyle home décor brand Ellementry has launched its new store in Gurgaon. The store in
Gurgaon is located at DLF Galleria Market.

The charming store in all-white sports a chic and subtle industrial design through the various
metal and wooden shelves that display a blissful range of kitchenware, tableware, wall,
furniture and home décor pieces all handcrafted to perfection. The high-quality products
are not only stunningly simple and beautiful, but also functional, and follow strict food
safety norms as per international standards.

Ayush Baid, Founder, Ellementry said that we are a brand that designs handmade products
that are not only beautiful but functional too. “We follow food safety norms as per
international standards. Our success as we enter the second year of operations is a result of
the tremendous response we have been getting from our customers,” he added.