Stanley Lifestyles plans to launch 55 outlets
Stanley Lifestyles, the maker of premium furniture and home décor products, announced its foray into complete luxury home interior solutions and personal accessories through Stanley Level Next, its new flagship premium lifestyle store launched in Bangalore. Over the next two years, the company plans to open five more Stanley Level Next new-gen retail outlets with an investment of Rs 20 Crs and expand its omni-channel mid-segment furniture outlets – ‘Sofas & More’, from 7 to 50 stores with an investment of Rs 50 Crs. Preparing for a global foray and plans for an IPO by FY 24, the company is targeting a revenue of Rs 650 Crs.
Sunil Suresh, Founder Chairman and MD, Stanley Group said, “We compete with international brands and are known for our high quality standards & craftsmanship and proudly position ourselves in high-end home & lifestyle business. As India’s very own luxury brand, we strive to exceed the expectations of the discerning Indian consumers, and design and develop modern offerings with an International touch that are customised to suit Indian lifestyle and living conditions.” Present across 20 exclusive stores and 30 sales points in 10 Indian cities, which include Delhi, Mumbai, Gurgaon, Hyderabad, Bangalore, Chennai, Kolkata, Kochi, and with plans to grow, Stanley group aims to achieve Rs 700 Crs by FY 25 from its current sales of Rs 360 Crs.