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[ February 19, 2020 by HomeCon 0 Comments ]

Creaticity: Inspiring the joy of home creation

A decade after it began, Pune’s Ishanya Mall was relaunched this year as a one-stop destination for furniture, furnishing and décor products. Today, it houses over 52,000 home décor ideas across 2 lakh square feet of space, with F&B and entertainment options thrown in.

Mahesh M, CEO of Creaticity believes in using research and data as a tool to better understand customer behaviour, before introducing personalised and targeted services for them. So, on observing that 40% of Creaticity’s customers comprised couples with young children, it extended its kids’ area to almost 15000 square feet and added elements like a trampoline park and storyteller to keep the young ones engaged while their parents shopped.

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[ February 19, 2020 by HomeCon 0 Comments ]

Praxis Home Retail’s passion for consumer connect

Originally a part of Future Group, Praxis Home Retail was born as a brand in January 2018 with its own board and governance. Its retail entity, Home Town, currently has over 46 stores. Since it started out as a tech-enabled company, Praxis Home Retail had the requisite infrastructure in place.

Its CTO, Arun Gupta, reveals that his team had to build on this foundation to keep pace with rapidly changing technology. This meant making careful choices to optimize costs and ensure better RoI.

 

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[ February 19, 2020 by HomeCon 0 Comments ]

64% of Indian homemakers aspire to become entrepreneurs

What holds the 600 million Indian women who have entrepreneurial dreams from stepping out of their homes and fulfilling their aspirations? 69% are worried about insufficient funds, while 63% are concerned about their domestic responsibilities. Another 39% do not have access to the right guidance while 36% lack confidence. Almost 64% of the respondents wanted to become a businessperson to gain financial independence, while 54% wanted to gain their own identity.

This was the findings of the first ever Britannia Marie Gold Indian Women Entrepreneurship survey report. Nielsen conducted this survey among 1,267 non-working housewives in Delhi, Lucknow, Mumbai, Pune, Kolkata, Asansol, Chennai, and Coimbatore in the age group of 25-45 years. It found that Indian homemakers hold ambitions of becoming entrepreneurs and finding financial independence but encountered many hurdles.

The report also found that of the respondents with entrepreneurial aspirations 36% wanted to get into tailoring and fashion designing while 28% wanted to consider opting for beauty treatments and another 26% wanted to start their own boutique or shop.

Ali Harris Shere, VP, Marketing, Britannia Industries, said, “The new generation of homemakers, however, seeks to ensure their personal interests so that they do not take a back seat. This research study proves our observations and identifies barriers — financial support, guidance and confidence, which we want to help address. My initiative aims to homemakers who have the ability to find reserves within them to do more and be more.’ It fuels them to go ahead and launch their own ventures, contributing to their families and to the overall economy,” Ali added.

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[ February 19, 2020 by HomeCon 0 Comments ]

Designer Ritu Kumar introduces home collection

Ritu Kumars’ passion for rediscovering and restoring Indian textiles has been the brand’s signature since its inception 50 years ago. The eponymous label is now all set to embark on a new journey with the introduction of Ritu Kumar Home, a contemporary take on traditional Indian textiles, architecture and motifs.

Featuring a wide range of bed linen, wallpapers, tableware and home décor. The collection comprises a versatile and modern selection of pieces for the coziest corners of one’s home and is deeply rooted in Indian craftsmanship.

Ritu Kumar Home defines comfortable luxury for homes that like to tell their own story. With a vintage lens it evokes nostalgia of long summer days, decadent winter nights, the leisurely strolls around the street avenues of ‘Calcutta’ which would often lead one to the imposing Victoria Memorial. It reminds one of the pitter patter of monsoon days and mornings in quiet nooks which is hard to find now but yearned for by many.  

On the launch of the Home collection, designer Kumar says “Our heritage is closely linked to Indian textiles and it lends seamlessly to furnishings. Hence, it was only natural to move into this direction to make beautiful Indian textiles, prints and motifs a part of one’s everyday life as well.” 

“The Ritu Kumar brand has continuously sought to recognize the pulse of the consumer while never steering away from the core philosophy. From Couture to Pret and now Home, we aim to be distinctly identifiable as the world of Ritu Kumar.” adds Amrish Kumar, Managing Director, Ritu Kumar. 

The collection was recently launched at select Ritu Kumar stores and also online.

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[ February 19, 2020 by HomeCon 0 Comments ]

Beyond Designs opens Beyond Designs Home and Bistro in Delhi

Leading luxury furniture and lifestyle brand Beyond Designs launches Beyond Designs Home
and Bistro that offers a unique experience of shopping for signature home accessories
celebrating handcrafted traditions from around the world and an equally exquisite dining
option at a French-style bistro.  

The company said in a statement that all around, you will see exclusive, antique-inspired,
eclectic accessories – some created in-house, some sourced from around the globe. “The
accessories and artifacts are one-of-a-kind find that elevate the aesthetic quotient of your
homes several notches higher,” it added.

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[ February 19, 2020 by HomeCon 0 Comments ]

Tupperware looks to add 100 outlets in 2020

Tupperware, a global homeware brand, plans to add 100 new brand outlets within 2020, taking the total outlet count to 150.

Additionally, Tupperware’s official entry into the e-tail segment via popular market places like Amazon, Flipkart, and Paytm has helped the brand in displaying and selling its illustrious product range digitally. Tupperware has reached over 1200 new cities across India in this duration, of which 900 locations have been serviced for the first time.

Deepak Chhabra, Managing Director, Tupperware India said, “Reaching this incredible growth milestone of 50 outlets rings the celebration bells for us at Tupperware India. The celebrations will continue as we set the target of adding 100 more exclusive brand outlets within 2020.”

“I truly believe in the power of the brick and mortar retail format and feel that no other channel can replace the impact of the first-hand touch and feel. This is even more relevant in the case of Tupperware as it is a highly demonstrable brand and offers products that are thoughtfully designed to deliver certain functionalities that need to be understood and to be appreciated by the consumer,” he added.

The brand has been successfully operating in India for over 2 decades and through a well-established and robust direct selling channel of over 75,000 consultants.