64% of Indian homemakers aspire to become entrepreneurs

What holds the 600 million Indian women who have entrepreneurial dreams from stepping out of their homes and fulfilling their aspirations? 69% are worried about insufficient funds, while 63% are concerned about their domestic responsibilities. Another 39% do not have access to the right guidance while 36% lack confidence. Almost 64% of the respondents wanted to become a businessperson to gain financial independence, while 54% wanted to gain their own identity.

This was the findings of the first ever Britannia Marie Gold Indian Women Entrepreneurship survey report. Nielsen conducted this survey among 1,267 non-working housewives in Delhi, Lucknow, Mumbai, Pune, Kolkata, Asansol, Chennai, and Coimbatore in the age group of 25-45 years. It found that Indian homemakers hold ambitions of becoming entrepreneurs and finding financial independence but encountered many hurdles.

The report also found that of the respondents with entrepreneurial aspirations 36% wanted to get into tailoring and fashion designing while 28% wanted to consider opting for beauty treatments and another 26% wanted to start their own boutique or shop.

Ali Harris Shere, VP, Marketing, Britannia Industries, said, “The new generation of homemakers, however, seeks to ensure their personal interests so that they do not take a back seat. This research study proves our observations and identifies barriers — financial support, guidance and confidence, which we want to help address. My initiative aims to homemakers who have the ability to find reserves within them to do more and be more.’ It fuels them to go ahead and launch their own ventures, contributing to their families and to the overall economy,” Ali added.