Tupperware looks to add 100 outlets in 2020
Tupperware, a global homeware brand, plans to add 100 new brand outlets within 2020, taking the total outlet count to 150.
Additionally, Tupperware’s official entry into the e-tail segment via popular market places like Amazon, Flipkart, and Paytm has helped the brand in displaying and selling its illustrious product range digitally. Tupperware has reached over 1200 new cities across India in this duration, of which 900 locations have been serviced for the first time.
Deepak Chhabra, Managing Director, Tupperware India said, “Reaching this incredible growth milestone of 50 outlets rings the celebration bells for us at Tupperware India. The celebrations will continue as we set the target of adding 100 more exclusive brand outlets within 2020.”
“I truly believe in the power of the brick and mortar retail format and feel that no other channel can replace the impact of the first-hand touch and feel. This is even more relevant in the case of Tupperware as it is a highly demonstrable brand and offers products that are thoughtfully designed to deliver certain functionalities that need to be understood and to be appreciated by the consumer,” he added.
The brand has been successfully operating in India for over 2 decades and through a well-established and robust direct selling channel of over 75,000 consultants.