Creaticity: Inspiring the joy of home creation
A decade after it began, Pune’s Ishanya Mall was relaunched this year as a one-stop destination for furniture, furnishing and décor products. Today, it houses over 52,000 home décor ideas across 2 lakh square feet of space, with F&B and entertainment options thrown in.
Mahesh M, CEO of Creaticity believes in using research and data as a tool to better understand customer behaviour, before introducing personalised and targeted services for them. So, on observing that 40% of Creaticity’s customers comprised couples with young children, it extended its kids’ area to almost 15000 square feet and added elements like a trampoline park and storyteller to keep the young ones engaged while their parents shopped.