Praxis Home Retail’s passion for consumer connect
Originally a part of Future Group, Praxis Home Retail was born as a brand in January 2018 with its own board and governance. Its retail entity, Home Town, currently has over 46 stores. Since it started out as a tech-enabled company, Praxis Home Retail had the requisite infrastructure in place.
Its CTO, Arun Gupta, reveals that his team had to build on this foundation to keep pace with rapidly changing technology. This meant making careful choices to optimize costs and ensure better RoI.