Designer Ritu Kumar introduces home collection
Ritu Kumars’ passion for rediscovering and restoring Indian textiles has been the brand’s signature since its inception 50 years ago. The eponymous label is now all set to embark on a new journey with the introduction of Ritu Kumar Home, a contemporary take on traditional Indian textiles, architecture and motifs.
Featuring a wide range of bed linen, wallpapers, tableware and home décor. The collection comprises a versatile and modern selection of pieces for the coziest corners of one’s home and is deeply rooted in Indian craftsmanship.
Ritu Kumar Home defines comfortable luxury for homes that like to tell their own story. With a vintage lens it evokes nostalgia of long summer days, decadent winter nights, the leisurely strolls around the street avenues of ‘Calcutta’ which would often lead one to the imposing Victoria Memorial. It reminds one of the pitter patter of monsoon days and mornings in quiet nooks which is hard to find now but yearned for by many.
On the launch of the Home collection, designer Kumar says “Our heritage is closely linked to Indian textiles and it lends seamlessly to furnishings. Hence, it was only natural to move into this direction to make beautiful Indian textiles, prints and motifs a part of one’s everyday life as well.”
“The Ritu Kumar brand has continuously sought to recognize the pulse of the consumer while never steering away from the core philosophy. From Couture to Pret and now Home, we aim to be distinctly identifiable as the world of Ritu Kumar.” adds Amrish Kumar, Managing Director, Ritu Kumar.
The collection was recently launched at select Ritu Kumar stores and also online.